Focus content for effective websites
Introduction.Every website needs to answer a few questions, if it is to be effective. These questions are not obvious. They make the difference between a repeat visitor and an abandoned session.Basic questions.When developing a website, these questions need to be answered:
Focus on Copy.The main page copy needs to tell the prospect WHY they should take some type of action, on the website. Do not use "me too" copy. "Me" meaning the copy is entirely focused on the company. Instead of using company and feature-focused copy, make it customer and benefit-focused.Traffic Questions.Once you have determined how to write effective copy, there are still more questions to ask. There needs to be an understanding of how to get "qualified" traffic to the website. "Qualified" traffic is most likely to act according to the copy of the website.Here are some questions to consider:
General Recommendations1. Define your purpose.Determine clearly, and specifically, what prospects need to do, when visiting the website. This helps to focus the copy. 2. Be clear in your copy. Focus on the customer, not the firm. No one cares about the firm. They want to know, "What's in it for me?" 3. Provide the specific benefit to the prospect, for every feature. If there is no benefit, don't list the feature. Use the "So what?"/"What's in it for me?" formula. For every feature, ask those questions. Then, ask it for the answer. Do this until there are no more questions to ask. This process makes your web copy practically write itself. Conclusion.The questions above demonstrate what is needed to create focused content. This is the first step toward creating effective websites. This motivates visitors to act, according to your goals.Xanga Myspace LiveJournal | free pics images | free My space Backrounds |