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Select a colour scheme and stick to it.

If you are starting from scratch, choose two or three complementary colors and stick with them. Don’t change colors on every page.

The most common color schemes include:
  • Red, yellow and white
  • Blue and white
  • Red, grey and white
  • Blue, orange and white
  • Yellow, grey and white.
If you’re not sure what color scheme to choose, surf the internet and find a website that you like. You can then model your color scheme on what already exists.

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Many times I have surfed a website which looks very interesting. However, navigation was impossible because of multiple frames, nonexistent navigational images, or hard-to-find menus images. Placing text or clip art menu images in the same place on each page is a great navigational aid.

Keep slow loading animation and clip art to a minimum and keep the images very specific to your Web page and Web site. Remember that your pages will load much slower for a visitor than for you. You have them in your cache, but visitors must sit and wait for them to load.

Flashers, (animated clip art, images, balls, lines, and arrows that rotate and flash), are eye-catching, but most winning Web sites do not have them. This same rule is true of brightly colored blinking text. If visitors are on your page over 15 seconds the blinking and/or flashing can become very irritating and distracting.

Ensure that your text is very readable. You have something to say and your visitors would very much like to read it, but can't if your text disappears into your background. This same rule should be applied to your menu images and the title of your page. Make sure that they are highly visible, but that the title and the menu images do not intrude or overpower your content and Web page.

Frames! It isn't likely that we will all agree on what makes an outstanding page, but I feel that anything over three frames is too much. Frames can be used very effectively as a menu area along the left hand side, the top, and the right hand side of a page if a bit of discretion is used. I have surfed a few framed sites that work well, but most framed sites do not.

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This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it.

It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.

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Don’t go overboard on special effects

Whilst it is ok to have one or two special effects to jazz up your website, spinning graphics and logos often distract your visitor from the content, not to mention they can take too long to download. Your visitors may click away even before your spinning logo finishes loading.

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Ensure your visitors can read the text on the background, ie. no black writing on dark blue background or yellow on white. Also be careful that your links are visible before and after being visited. The default for links in most programs is blue (before being visited) and burgundy (after being visited), so if you have a dark background, ensure your links are light.


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