What are the basic steps required to optimize a web page for search engine placement? This requires knowing what keywords are important and relevant to a website. Once you know, the next step is to use these keywords to maximum effect.
Checklist.
Keywords consist of a primary term and secondary terms. The primary term is the most important, for search engine placement. Secondary terms are not as important, but still provide value.
For best results, place your primary keyword term, and two secondary terms, in the following:
title tag
meta description tag
meta keywords tag (not a priority)
<h1> tag
<h2> tag
underline
bold
italics
anchor text
domain name
folder name
file name
image alt tags of the top three images on your page
three to four times in the page content
2 times at the top of the page
once in the middle
once close to the bottom of the last paragraph of content.
Conclusion.
Using a keyword everywhere it needs to be is a challenge. However, the closer you get, the better it is for search engine placement.