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Maximizing site linking

Introduction.

To create a fully meshed website, you need to interlink all of your pages. If you have a large website (e.g. over 75 pages), you will need to establish some sort of heirararchy. For smaller sites, it’s not always necessary.

Linking patterns.

Let's create a sample website with the following pages:

Page A: home page
Page B: contact us
Page C: category pages
Page D: product 1 page

Linking Strategy 1.

Suppose you created a basic link structure. It looks like this:

A links to B and B links to A
A links to C and C links to A
C links to D and D links to C

   A
  /  \
B   C --D

This link structure does NOT share linking power effectively among the pages. There needs to be improvement.

Linking Strategy 2.

A better way, to arrange link structure, looks like this:

A links to B and B links to A
A links to C and C links to A
B links to C and C links to B
C links to D and D links to C

   A
  /  \
B--C-–D

The only change is connecting B and C to each other. It’s better. However, not the best.

Ideal Linking Strategy.

Looking at the previous link structure, it still does not provide maximum linking power. Let's bring D into the loop.

A links to B and B links to A
A links to C and C links to A
A links to D and D links to A
B links to C and C links to B
B links to D and D links to B
C links to D and D links to C

A -- B
 ¦  X  ¦
C -- D

Conclusion.

You now have a fully meshed site. It effectively distributes linking power between all pages. This way, it doesn't matter where the spider comes into your website. Everything is one level away.



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