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Linking Power in the Crawl

Introduction.

It appears the linking power from the home page does more than limit the depth of a crawl. Sites with many thousands of pages have little to no linking power. This is not a penalty. There's not enough linking power coming from the home page.

Linking power is per page, not per site. Consider a site with thousands of pages. What are the chances, a deep page is linked from another website? When it is, however, they enjoy all the benefits of increased linking power. This is due to one or more additional external links.

Increasing linking power.

Barring external links, additional cross-linking helps a little. When you have seven-tenths of a tub of margarine, it only spreads so far. This has been tried both ways. Strong internal cross-linking on a site is, on balance, a good idea. But, it doesn't help the internal linking power much, if at all.

When internal pages lack external linking power, it comes entirely from the home page (if a link exists). In that sense, it becomes meaningful to speak about the importance of linking power from the home page.

Conclusion.

The depth of a search engine crawl increases greatly, when the home page has substantial linking power. Also, when making a transition from all-dynamic to all-static pages, the updates occur more frequently.


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