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Get the best backlinks

Introduction.

With the search engines continually changing their algorithms, many use backlinks to determine where websites rank in their results. This places importance on finding good backlinks, for those websites wishing to appear high in the rankings.

To get "good" backlinks requires specific knowledge. There is a way to get these backlinks, if you know the following.

Ranking backlink value.

The worst are direct, reciprocal links, between "links" web pages. The websites are not related. This type of link weighs little in the spiders eyes. Obviously, websites like "link farms and FFA's" are out of the question.

Not as bad, but not great, are direct, reciprocal links, between well organized "directory" web pages. The two websites are related.

Better links are direct, reciprocal, contextual links, between two pages on the same topic. These links are in the content text. They use appropriate anchor text, and are surrounded by descriptive text.

Better yet are reciprocal links between two sites, with the links being contextual, on-topic, and between different pages. Here, the links are not DIRECTLY reciprocal.

The almost best links are non-reciprocal, between 2 webmasters involving 3 or more sites. The links are contextual and on-topic.

The best links are non-reciprocal, between more than 2 webmasters. They are contextual and on-topic.

Search engine impact.

Obviously, there are many possibilities, between each of these examples. The actual weight given, by any specific search engine, varies. Often, this depends on how it percieves your linking strategy.

Search engines look at whether links are directly reciprocal, on-topic, off-topic, or contextual. They consider the web page and where the link is found. They look at whether it is on a links web page, with no or little descriptive text. They look at whether it is on a well laid-out directory webpage. A webpage which is broken into well defined catagories, with good descriptive text.

Using all the options.

As far as an effective backlink, or site popularity strategy, perhaps the best approach is an "all-inclusive" one. Here are some suggestions.

  • Search out and incorporate topic-related, reciprocal, and non-reciprocal link exchanges.
  • Submit to all the major directory services
  • Submit to as many on-topic, specialized directories as you find
  • Incorporate both high PR (pagerank) backlinks, as well as low PR back links.

    Add the low PR backlinks only if it is a NEW quality site. If it has a 0 PR today, it won't be long before it has PR.

  • Incorporate on-topic, as well as off-topic, backlinks from quality sites.
  • Sign-up, and participate, in a service such as "link it forward", to acquire back links.
  • Consider buying a few backlinks.
  • Provide (contextual) out-going links, to on-topic authority sites, on as many web pages as is appropriate.
  • Use a variety of highly-focused, keyword-related anchor text, for backlinks.

    Try to get them surrounded by descriptive text, whenever possible.

  • Include a proportionately large number of contextual link exchanges, as well as contextual internal navigation... when linking related web pages.
By using such an "all-inclusive" approach, you are covering all bases. You are less likely to be pegged, and penalized, in some way by a search engine algorithm.

Conclusion.

There is a hierarchy of value among backlinks. While any backlink is valuable to some extent, some are definitely more valuable than others.

To be successful in the search engines, it is important to know what type of backlinks to get. Using an all-inclusive approach, your chances of risng in the search engine rankings, is definitely improved.


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