What is the purpose of link exchanges?
Introduction.To link or not to link? That is the question. It happens when receiving e-mail from people asking for a link. It happens when looking for link partners and a prospective site is found. How do you know if it is worthwhile to exchange links?To know when to link, you need to understand the fundamental reasons behind link exchanges. Then, it is easy to decide which link possibilities to pursue and which to drop. Get More Traffic to websites.People love to follow links. They love to poke around and follow their interests to see where it leads. It is easy to see this from web server traffic logs. It is not difficult to see why link pages are so popular on many sites. So, if a site is well placed on link pages around the web, expect some additional traffic from these links.When reviewing the site of a potential link partner, take a look at how it displays links. Is the links page visible, from the home page? Is it linked to the other pages of the website? Some people exchange links, but don't want people to leave their website through links. They do not provide ANY path to their link pages. Or, they make it very difficult to find. There is no way to get additional traffic from sites like this. If this is the case, forget about linking. If links are haphazardly arranged - 200 links on one page with no apparent order - the chances of getting traffic is reduced. Will the link be buried in a huge directory, many layers removed from the main pages of the site? Look at possible placement of links. Judge it from the standpoint of visibility and its capacity to generate traffic. Add Value To Websites:Websites are valuable to visitors when providing needed information. The articles, products, and other content is used to satisfy the needs of visitors. Links make websites an important source of information. It becomes a convenient place, for people to visit and revisit.Accordingly, choose links from the standpoint of satisfying the needs of visitors. For example, consider a website offering web hosting. It is likely visitors are also interested in web design, graphics, software, website promotion, etc. By providing a directory of links, to such products and services, it adds value to visitors of the website. Consider the value various links offer. Do the products or services look shoddy or below the standard of comparable websites? If so, do not go after the link. Is the product or service completely unrelated? If so, it doesn't add much to the website. The goal is to create a well-constructed directory, of valuable resource links. This complements the offerings of the website. Judge potential link partners on how well they fit into that picture. Link popularity.Search engine results are determined by the material found on the web page, and off-page factors. This includes how many other sites link to the website. The concept of link popularity got a huge boost from Google, with PageRank. It not only weighs the number of links pointing to a website, but also the quality of those incoming links.Submit a query to Google as follows: link: www.yoursite.com It displays a list of sites linking to the domain. To increase results positions in Google, it requires links from sites whose web pages have standing. If a web page has no standing in Google, a link from it does nothing to help, another website, in the Google search results. Does this mean, avoid linking to sites with no search engine standing? No. First, a page with no standing today, has the chance to be tomorrow's authority. Second, remember, every site starts from scratch (more or less). Take this into account, and be farsighted. Conclusion.Consider all the factors, and weigh them, according to the priorities of the website. Look at the time you have available for link exchanges. Then, choose your linking partners. Work at the linking strategy diligently, and carefully. There is a reward for your efforts.Xanga Myspace LiveJournal | | Wedding Fort Lauderdale | free pics images | free My space Backrounds | accessories bags | lamp projection TV | bike rentals nyc |