GRML -> Articles -> Links (SEO) ->

Building backlinks

Introduction.

To get backlinks, do not create a page with dozens of sample links. This paralyzes a webmaster. Instead, create a dynamic page displaying a set of 2 or 3 pre-coded links they can cut and paste.

Creating a backlinks page.

When offering pre-coded links to link partners, generate them from a text file or a database. This provides a pool of potentially hundreds of pre-coded HTML snippets.

Each link can be pointed to a different page. Or, use a variation. Have some of the links pointing to your home page and some to other pages.

Have these things.

Be sure to have a link from every page to your home page. Include a site navigation menu. With these, some of the incoming linking power, from your pre-coded backlinks, is passed to the home page. Or, it goes to the other pre-coded link pages.

The pre-coded link pages pass some linking power on to the homepage. Therefore, it is being distributed accross a wider semantic topology. This assumes use of appropriate link text. This is necessary to map to deep pages, which are optimized for similar terms.

Creating a pool of links.

On the home page, have major keyword links to optimized pages. These pages are not in the navigation menu. They do have lots of links to other optimized pages on the site.

For optimized pages, write 2 or 3 variations of the anchor text and the description. Suppose you write 3. For each, link 2 of them to the deep page and 1 to the home page. Now, there are 9 available links for that one inner page. However, 3 of those nine are directed to the home page, where there is also a link to that inner page using the exact same anchor text (if not a wee bit more).

Page Linking Example.

If there are 8 main inner pages with incoming links, create a set of nine links to each. There are 72 possible link options. 48 point at 8 different inner pages, and 24 point to the home page. This gives a ratio of 1:3 to the home page. Change this ratio by creating more or less pages for the inner pages.

Controlling the links.

The ratio, or presence of these terms, can be modified to meet the needs of the site. What if a page maxes out on links? What if it is time to concentrate on other terms? Lean your database in that direction. Or, add more if you see weaknesses in areas. By only posting 2 or 3 samples, at a time, it is easier to steer the site, when leaned.

Solidifying with deep-linking.

It is possible, deep-linking creates a cross-lateral bracing effect. It is a reinforcement on the topological hill, an affirmation of your semantic presence.

A tree, skinny and tall, stands like a spike on the side of a hill. This tree is a single keyterm. But, it is not recognized as being part of the hill. Why? It only has a single topological point of presence. That point is so disjoint from those around it, it must be a tree, for hilltops are somewhat rounded. Though it is sometimes spiky, they always have points, on at least some sides, with topologically related coordinates.

Every keyterm has topologically-related others. These are its neighbors on the semantic landscape. Emulate this topology. Register coodinate hits, with links, across the breadth of the hilltop. It contributes components to the hilltop, becoming part of the hilltop.

Conclusion.

A tree is a site with links of only a single variety. They are pointing only at their home page. A site becomes part of the hill by incorporating a broad set of semantically varying coordinate links. They are deep into the topological landscape. So, not only is it important to get deep links, but you can get more bang for your buck if you use a variety of keyterms.



Copyright © 2002-2008 www.grmlbrowser.com. All Rights Reserved.
Xanga Myspace LiveJournal | free pics images | free My space Backrounds