Reciprocal Link Exchange
Introduction.There are 4 goals of a reciprocal link campaign. They are are common themes, theme diversification (content filling) on broad topics, competition integration and site protection.The 4 goals.Common themes. Link to sites with same/similar content, but different explanations, or using a different style (no two people think exactly alike).Theme diversification, or content filling, on broad topics. It is almost impossible to cover every topic yourself. At least, if you want to do it quickly. Find others who have developed a specific topic, which you do not have. The exchange builds credibility with visitors. Likely, they have a hole or two to fill as well. Competition integration. "Don't link to the competition", is said often. The simple fact is, these sites are more likely "directly on-topic". This is particularly true for online sales. In an extremely competitive online market, you and your competitors (a growing network) can grow together. Ask yourself, "Would you rather compete with someone at the top, who exchanges links, or do it all by yourself?" It is unlikely to ever have 100% conversion of visitors to sales. Allowing visitors to see other similar products directly, rather than backing out, is "branding". This has been debated and decided. You shouldn't attempt this unless you have considered all variables. Site protection. After reviewing many sites, "the links page" tends to be part of a website's highest link hierarchy. You can't do damage control this effectively, when a web page is penalized or removed. This, with a certain client's link paranoia, starts it all. They would rather link to no one, than get slapped with a penalty. Of course, the results of this is being orphaned! Conclusion.These four steps cover the motivations for exchanging links.Xanga Myspace LiveJournal | free pics images | free My space Backrounds |