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10 Steps to 5000 Visitors a Day

Introduction.

Traffic is the heart of any successful website. You need it when selling or promoting. While targeted traffic is the best, first it is important to know how to get any traffic. Once you do this, it is simply a question of filtering it, to get what you want.

These are 10 ways to get traffic daily coming to your website.

Market size.

Be in a market with at least 10,000 people searching for specific information, each day.

A website is found, in the search engines, using keywords. The number of search engine requests for those keywords needs to equal the amount of traffic needed. 10,000 is suggested to take into account the difficulty of getting top ranking for specific terms.

Provide content.

Provide the specific information those 10,000 people want. Try to do this better than competing websites.

Directory submissions.

Be sure your site is submitted to the web directories. These are DMOZ, Yahoo, Zeal (if the information itself is given freely), GoGuides, and JoeAnt. Include all the specialist, local, and topical directories.

When offering information 10,000 people a day want, and it is better than the rest, you get listed without too much trouble.

Website Optimization.

Optimise your website to use the phrases people use to search, to find this info. Using these 'key words', in the page titles, is especially important, and beneficial.

Keyword research.

When in doubt about how people search to find information, do market research. Use the Overture keyword suggestion tool, wordtracker.com, and whatever else is available. Take the figures as a guide to relative popularity, rather than as hard figures.

Targeting searches.

Remember, about half, of all searches, are so uniquely phrased it won't show up more than once, or twice, in a month. The only way these idiosyncratic searches find a match is from the text on the web page. There is no way to have thought (or bothered) to have optimised for such unusual phrases.

Targeting multiple keywords is one reason longer text, on the web page, helps you. It is also why over-optimization (always pushing just one phrase) actually results in less total traffic.

Viral marketing.

Encourage viral marketing. Make it easier for people to link to you, or to email your links to friends (keep URLs short and simple whenever possible). Design content features which naturally tend to get discussed (which means links and email referrals).

Be the best.

Focus on being the best service, for your market. Customers will go to great lengths to make you the most popular, best ranked, and most mentioned website, all by themselves.

Get in the news.

Do some news-worthy events, sponsorships or deals. Donate to charities, sponsor local community events, which get a mention in the local press. News sites get spidered often, and usually have good link popularity themselves. This means a mention on those pages is valuable.

Invest.

Investment counts. You are going to need to invest time and effort. However, investing cash helps, too.

No viral marketing happens if no-one finds your website, before everyone is talking about it. If they don't find it, they don't talk about it. Have some seeding capital to use for PPC and advertising, to get some momentum into the campaign.

Conclusion.

Following these 10 steps gets you 5,000 visitors a day. It is not necessarily easy, nor cheap. But, the results are there to have. It is up to you what value you derive from the traffic, once you get it.


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