Where is website marketing (e.g. PPC) and promotion headed?
Introduction.The environment for marketing websites has changed from the early years of the web. With the constant changes in search engine algorithms and promotion opportunities, this trend continues. What does it mean for the future?Website marketing realities.A business must not live or die by natural search alone. This has serious long-term implications for Adsense affiliates, as well as "pay per click only" (PPC) business models.A site, or business, must build a reputation. This is not going to be achieved by reciprocal linking, cloaking, or keyword density. By chance, if it does succeed on the engines with those techniques, it shouldn't. Therefore, in the end, the business model fails. You make the quick bucks, or build a business. Few achieve both. Website PPC and marketing thoughts.Natural SEO has a basic flaw, in its business model. It fundamentally aims to get "something for nothing" for the web site. That is a huge HUGE flaw.Search engines aim to give the user something for nothing. But, their idea of something is not, as a rule, the SEO's idea. So, real sites with real content (e.g. BBC, CNN, NBA, etc.), and many millions more, have a "right" to be in natural search engine results. Everyone else should consider this a privilige, unless they really are "best of breed". The cost of ranking in search engine results.Sure, it's not "nothing" to rank in the search engines. It is not unexpected to take hundreds or thousands of hours of work. However, it is nothing to the search engine, in terms of money.If a site is not the best one, on the topic in question (or worse in the search engine's eyes), it has no "right" to be in the results. In fact, the search engines want to make this site a customer, on the PPC side of the listings. Currently, PPC is the equivalent to neon lights in Time Square. But, even those analogies are short-lived. PPC is on its high now, but get ready for that model to falter very soon, as well. Conclusion.Internet marketing is becoming a much more subtle instrument. Blunt approaches are becoming less and less effective. Internet brands are coming into their own.Xanga Myspace LiveJournal | free pics images | free My space Backrounds |