Creating a "mini-site"
Introduction.Mini-sites offer an opportunity to sell, without the cost of building a full website.8 Steps to a Mini-site.Storytelling is ages old. People love to hear genuinely interesting stories. However, they dislike those disguised as a sales pitch. Deliver your message in a story. It is more likely to slip under someone's BS detector that way. The more expensive the product/service, in general, the more words necessary. Don't be boring or repetitive, or you'll lose their attention. The more you tell them about the product, the more you sell. Instead of "Our widgets never break!", replace it with "Our widgets allow you to focus on your business". A good headline changes your conversion by enormous amounts. The two most powerful motivators are pain and pleasure. Make them feel they need to buy NOW, and ask them to buy NOW. You see, people may well fully plan on coming back to buy. The fact is, once they leave, there is a very good chance they won't come back. Compare these two messages. "I am the best mini-site consultant in the world." "Daniel Dent's consultation, with me, increased my mini-sites's sales by $45,721, in the last three months alone. He is my secret weapon. I hope my competitors never find out about him. --John Doe". The FTC *seriously* does not take kindly to falsified testimonials. Furthermore, good testimonials can be independantly verified. The above cannot, because they are examples. Suppose many have respect or admiration for John Doe. Were he to endorse your product, some of that respect or admiration transfers to you. If you give someone a testimonial, especially in writing, about how good their product is, YOU start to believe even more the product is good. Furthermore, you will defend the person against any allegations their product isn't good. You are actually defending what YOU said, rather than that person. Use words such as 'imagine', or 'picture'. "Imagine yourself depositing this week's pay -- a commission cheque for a million dollars". Conclusion.These are 8 steps to creating successful mini-sites.Xanga Myspace LiveJournal | free pics images | free My space Backrounds |