Top Search Engines Ranking and Customers
Introduction.Many websites want to have a top-ranking in the search engines. Getting to the #1 spot is a popular goal. However, what happens when you get there? Is the traffic delivering the value?The Aftermath of the #1 spot.You have worked hard to get a top search engine ranking for a popular term. You sell widgets. What happens next? You get requests like the following..."Where are you located?" "What is the history of widgets?" "Do they sell widgets in China?" "Do you have any widgets at Wal-Mart?" Your phone calls go like this... "Do you have widget 42?" Yes, we do. "How much is widget 42?" It's on the website-right in front of you. "I know. I see the price. But... I was wondering if I could get it for the same price widget-mart sells them." No, you cannot. Widget-mart buys/makes 52 million widgets at a time. Ours are custom-made widgets. "But Widget-mart has them cheaper?" They aren't the same widgets! "Can't you at least match their price?" Alright, I'll match their price. Where do you want them shipped? "Ahhh... nowhere. I just wanted to know if you'd match their price...bye." Crickets chirping. Customers of Corporations and Small/Medium-sized Business.This affects larger corporate sites far less than it affects SME's (Small-Medium Enterprises). When a site looks corporate, people are far less likely to try to barter. However, it does still happen, be assured.Possible approaches.If you are getting too many waste-of-time calls, then, yes, your site is failing to communicate effectively. The whole strength of a website, over other forms of advertising, is its interactivity. A website is capable of answering any and all queries from a customer.Second, consider the perception of the website. Does it look amateurish or unprofessional? If so, expect to get the kinds of requests people make to moonlighters and amateurs. Third, if you include your telephone number on your site, be sure it includes office hours. This looks more professional. Consider using scripting to display your time to visitors from other time-zones. Traffic expectations.The more visible you become, the more idiots and time-wasters see you. If your online presence improves to any degree at all, expect to see a commensurate increase in unwanted and unneeded business offers.Window shoppers.With a top ranking in a search engine, your sales are supposed to increase. However, if they are not, compared to the time wasted on window shoppers, then you are probably targeting the wrong keywords.There are always more people who browse out of curiousity than actually search with a serious intent to buy. Popular keywords create this type of traffic. However, this implies including all of those idlers and time-wasters in with qualified traffic and ready-to-buy customers. Conclusion.If the waste of time stuff affects productivity (i.e. costs time better spent on marketing to better leads), you need more specific keywords.There is no such thing as #1 keyword he11. Be nice. Be wonderful to everyone who contacts you. If you are in it for the long haul, then nothing, N O T H I N G, beats great customer service and gentle people on the phone. free pics images | LCD vs Plasma | lamp projection TV | good credit score | Lawn Mower Parts Photo Recovery Mac | 32 inch LCD TV | Recover Data | Recover Deleted Files | best web hosting |