Fraud Prevention in PPC Networks
Updated: 06/17/05 19:20:00 EST
Introduction.As an advertiser, click fraud and other forms of deception cost advertisers money, when running ad campaigns. Many believe PPC ad networks encourage this behavior. However, this is not necessarily true.PPCs and overclicking.Most "2nd tier" PPC's provide great results, if you target their traffic properly. They have excellent protection from "overclicking" and/or abuse. Some do not even charge their advertisers for those clicks. One ad network, for example, lists overclicks (more than 1 click by the same IP in 24 hours) as "uncharged clicks".Bad traffic.Fraud, or "bad traffic", is a common misconception among PPC's (large or small). Most divert much of the non-english international traffic away from their listings.Remember, not even the best webmaster in the world stays on top of all the changes in IP's, on a daily basis. Anyone who claims they are is simply blowing smoke. But, all PPC's make this a priority. It is important these days, since ROI is the major focus of campaigns. Better ROI means more advertisers. To do that, you need better traffic. Techiques for the PPC networks.Do not use the same techniques, on each PPC engine. That is where most advertisers go wrong. This is especially true when applying strategies designed for the largest ad networks, to smaller PPC engines.Use the unique tools provided by each engine, in their admin sections, to develop keyword lists. Develop special landing pages for PPC campaigns, to help them convert better. Be competitive, in pricing, and in promotion. Do not expect to get a lot of traffic from the smaller PPC's, if you are listed in the 10th position for your keyword. List in the top 6, for quality traffic and better results. Conclusion.PPC ad networks have value for those looking for qualified traffic. While fraud is a problem, it is not so prevalent to render PPC an ineffective option for advertising campaigns.Xanga Myspace LiveJournal | | Wedding Fort Lauderdale | free pics images | free My space Backrounds | accessories bags | lamp projection TV | bike rentals nyc |