Directing Traffic
Updated: 06/15/05 22:42:00 EST
Introduction.Be clear about the purpose of what you do with website traffic.Exit traffic.Consider "exit clicks", or exit traffic. Every page you produce has a means for the reader to get elsewhere. They are:
The desired route.Through a process of manipulation (getting the copy right takes a little practice), you make the preferred exit route an ad. Click.Advertising is about selling something. You need recognition to get attention. Attention attracts potential buyers. Mostly, this is done with content. Often, widget "reviews" are the easiest way to accomplish this. Where to focus attention.Concentrate, not on the reader, but on the advertiser. You're effectively acting as their sales agent. Give them what they want (a sale). When using Google's Adsense, your reward is smart pricing (and bank on Google making this smarter, as time passes).Conclusion.Standard, common or garden, SEO rules apply in terms of getting traffic. Now, having learned where to send exit traffic, you have all the pieces to direct traffic (website visitors).Xanga Myspace LiveJournal | free pics images | free My space Backrounds |