Ads (Advertising) Placement and Layout
Updated: 06/14/05 13:25:00 EST
Introduction.There are many ways to plan a content site for maximum profitability. A few are covered here.Popups and Interstitials.Popups and "interstitials" generally pay the best from the CPM-based ad publisher networks. Interstitials are a form of advertisement forcing your visitor to view a full page ad. It lasts for x seconds, before being forwarded onto the link they clicked.Interstitial advertising is not good if you want to retain a user base. They are just too "full on". In addition, it seems the only companies advertising on them are those "get 10,000 free smilies" adverts. If your target audience is young male AIM users, then great. If not, stay away from them. Banner ads.For on-page banner advertising, each network's payout varies. Generally, 468x60 pays the least. Square blocks (250x250, or a larger variant), "leaderboard", and "skyscraper" (vertical leaderboard) pay better.Using ads and design.You may not want your visitors to see advertising, because your worried of scaring them away. However, if you do, you have to balance this with the needs of your advertisers.When doing your design, many ad networks want their ad code "above the fold" (i.e. the advert is seen, without the visitor needing to scroll down the page). Personally, this requirement is more about the "ego" of the ad network, rather than business sense. From experience, advertising intergrated with the page content (and yes, often below the fold) delivers the best performance. It is placed in such a way a large majority of visitors are sure to see it. Ad placement.Experiment with leaderboard banners right at the top of pages, even above the site logo. Try 468x60 banners in the top right of pages to the right of the site logo (to please the egotistical nature of the ad networks). Try leaderboard adverts below the site header, but above the content.Try them all. However, ads placed in the page content, sometimes below the fold, ALWAYS out-perform ads placed in typical "above the fold" locations. Conclusion."Placement is profit". A larger click-through-rate (CTR) means better payouts from the ad networks and direct advertisers. Improved CTR allows your site to outperform the market averages, giving you greater leverage when setting ad rates.When designing a web page for ads, being at the top of the page is not always the best place to make money. Xanga Myspace LiveJournal | | Wedding Fort Lauderdale | free pics images | free My space Backrounds | accessories bags | lamp projection TV | bike rentals nyc |